Cannes Lions
FCB INTEGRATED, Madrid / CEPSA OIL COMPANY / 2004
Overview
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Credits
Description
Taking advantage of the fact that CEPSA Lubricants sponsors a very successful motocross team, we decided to create the CEPSA MOTO Racing Team inviting the dealers to join it.Using the argot used in the motorcycling world, and visual motocross effects like 'earth and dirt' we wanted to awake the prod of be part of the most that wins important competitions and prizes every year.
If they join the team, the lubricants, the driver and the dealers will make this a successful team!!
Outcome
As the CEPSA Racing Team we got the best results! The sales of CEPSA MOTO lubricants increased 300% during the promotional period.
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