Motor Oils are commodity products lacking added value in the eyes of consumers, therefore brand image is key to achieve differentiation and consumer preference.This TV commercial aimed for 2 things: on one hand, to gain the advertising impact of a motor oil of international level, on the other, associate the Mobil brand with 2 powerful symbols: a bull, symbol of power, and Cayenne Porsche, representing technology and quality -since for more than 10 years, each Porsche that leaves the factory carries Mobil in its engine. Both these symbols then face each other in the middle of a bustling city.