Cannes Lions

CAR INSURANCE

SUN MRM WORLDWIDE, Sao Paulo / SULAMERICA INSURANCE / 2008

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Overview

Entries

Credits

OVERVIEW

Description

Only very few people in Brazil have car insurance because they prefer to believe nothing will ever happen. Despite the high incidence of car theft they prefer to count of luck.

Execution

Make car owners have the sensation their cars had been violated.

Outcome

In 1 month, 1,248 car owners were directly impacted and 12% contacted SulAmérica in order to insure their vehicles.

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