Cannes Lions
SUN MRM WORLDWIDE, Sao Paulo / SULAMERICA INSURANCE / 2008
Overview
Entries
Credits
Description
Only very few people in Brazil have car insurance because they prefer to believe nothing will ever happen. Despite the high incidence of car theft they prefer to count of luck.
Execution
Make car owners have the sensation their cars had been violated.
Outcome
In 1 month, 1,248 car owners were directly impacted and 12% contacted SulAmérica in order to insure their vehicles.
Similar Campaigns
10 items