For the first time in years, America’s first motorcycle company, Indian Motorcycle was returning to the road with a brand new bike—The Indian® Chief®. Motorcycle enthusiasts were excited to see something new from this historic brand, but many were still attached to their Harley Davidsons. This teaser spot, backed by the well-known Willie Nelson song, “On The Road Again,” motivated riders to ditch their Harleys and clear a space in the garage for a new Indian Chief.