Cannes Lions

MOTOROLA KRZR K1 PHONE

DRAFTFCB SINGAPORE, Singapore / MOTOROLA / 2007

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Proof of creative that worked -2% click-through on CNET Asia.Highest engagement rate ever on Yahoo India.Best click-through in single day, Yahoo Malaysia.Best stats recorded for any banner campaign, Yahoo Malaysia.Best performing campaign, Sinchew-i Malaysia.Best cost-per-click effectiveness, on total media spend in Malaysia.

Highest click-through rates on AsiaOne SG, Yahoo SG, Fridae.com and ShoppingLifestyle.com.

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