Cannes Lions

MOTOROLA VIDEO PHONE

WUNDERMAN CHICAGO, Chicago / MOTOROLA / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Motorola launched the world’s first Personal Video Phone that used H.264 technology - Motorola Ojo™. H.264 in layman’s terms: television-quality telephony. It was the biggest breakthrough of its kind. The website would also function as its voice. Our two breakthrough features, besides slick navigation, intriguing voice-over and design: dynamic introduction developed with a CAD program; uses the Ojo™ as our foundation; unites the ideas of 'hear', 'see' and 'connect' and Ojosodes: wrote, directed and filmed to demonstrate the functionality and image quality of the phone. Each episode hinged on the sense of sight clarifying the situation.

Similar Campaigns

12 items

Shop the Art: celebrating Black-owned businesses

GOOGLE, Mountain view

Shop the Art: celebrating Black-owned businesses

2021, GOOGLE

(opens in a new tab)