Cannes Lions

MOTOROLA VIDEO PHONE

WUNDERMAN CHICAGO, Chicago / MOTOROLA / 2005

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Motorola launched the world’s first Personal Video Phone that used H.264 technology - Motorola Ojo™. H.264 in layman’s terms: television-quality telephony. It was the biggest breakthrough of its kind. The website would also function as its voice. Our two breakthrough features, besides slick navigation, intriguing voice-over and design: dynamic introduction developed with a CAD program; uses the Ojo™ as our foundation; unites the ideas of 'hear', 'see' and 'connect' and Ojosodes: wrote, directed and filmed to demonstrate the functionality and image quality of the phone. Each episode hinged on the sense of sight clarifying the situation.

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