The brief wasn’t specific regarding the creation of a new product, but finding a way to relief the negative impact generated in the consumers by delays in the pizza delivery that make the product arrive cold. What our client wanted to solve with a promotion, the agency turned into the creation of a new added value service.

Never before had a brand used its own motorcycles in such a practical way for the product. The Motoven didn’t just become a solution to deliver pizza as if it just came out of the oven but also a superhero on the streets. We didn’t want to promote the service just as an added value, so we used popular TV and movie codes to introduce the Motoven as a New hero on the streets that arrived to preserve the order and Deliver Jeno’s Delicious flavor as it just came out of the oven. In a category full of price promotions and similar products, Motoven put a spotlight on the Jeno’s Pizza brand and gave added value to its customers.

Between January 2013 and January 2014 Jeno’s phone orders dropped from 32,000 to 29,000. With the launch of Motoven it recovered 100% of its customers in less than 3 months.