Cannes Lions
SMUGGLER, Los Angeles / MOUNTAIN DEW / 2014
Overview
Entries
Credits
Description
The spots all take a similar approach, with the spotsmen seated on stylized thrones and the shot slowly pulling back to reveal bedazzling details. Davis sits on ornately sculptured ice, slurping Dew and strumming a guitar. The camera pulls back to reveal a wintry jam session with members of his crew, the ice sculptor, birds of prey and wolves in attendance. A yeti plays drums. Snowboarders soar in a rainbow sky. A briefcase-sized eyeball lounges by the fire, diggin' Danny's vibes.
Similar Campaigns
12 items