Cannes Lions

MOUNTAIN DEW

BBDO NORTH AMERICA, Toronto / PEPSICO / 2012

Film
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Description

Mountain Dew has re-launched with a new citrus charge formula containing caffeine. To get this message across we needed to do something truly awesome. So we created an exhilarating experience that would have been easy to pull off in CG, but to demonstrate the true “Citrus Charge” effect, we needed to do the stunt for real.

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