We let coffee inspire us with its ability to keep us up and about. And we thought what better way to express this, than through eyes. So, we created five quirky characters on the jars, and let their eyes do the talking. Each character has transparent slots for eyes to make the coffee level visible. So, when the coffee level goes down, the characters appear droopy, and awake when the jar is full. A charming reminder to the user to refill.

Wooden air-tight lid with brand logo etched on it; Glass jar; Characters' faces as stickers; A little note inside.

Promotional giveaway jars in-store.

Food-grade glass jars; Stickers with die-cuts for characters' eyes which meet the transparent quality of glass, to show the level of coffee in the jar.

It was a small scale project.

Customers flaunted our coffee refill jars on their desks and tables, creating curiosity and conversation about the brand.

Customers were happy to get back from the brand, and enjoyed flaunting their brand choice through the jars.

Converted new customers to Sussegado coffee users.