Objective:Create a fundraising e-mailer that was so revolutionary and so much fun that it would go viral and raise as much as possible for the mountain gorillas in Uganda.Solution:We created a “game” that demonstrated how a few dollars can make a huge difference. The game was unique in that any sequence led to the end result – and randomised so that everything happened slightly differently every time you played. We also linked it to a competition centred on naming the next baby gorilla born in Uganda – win a travel prize for the winner.Results:The e-mailer is still raising funds, so far US$16,554 has been raised.