Lomas Oral School¨, a foundation that teaches deaf children to hear and finally talk, was in need of funds to continue their activities. In Argentina, the Law 25,636 states that all national radio and TV signals must start their daily transmissions at 00.00 hrs with the broadcast of Argentina´s National Anthem. Aware of this law, passed on the entire media, we decided to use it in our favor yo promote the foundation and help them generate their own incomes. The hearing impaired children recorded a new version of Argentina´s National Anthem that was later distributed to radios and TV channels nationwide. The new version quickly replaced the former ones. Radios and TV channels started playing their version of the anthem every day, at 00.00hrs, the performing rights are collected by the Foundation.

Taking advantage of the fact that our idea was based on a law, we decided to have a very simple but effective implementation: make sure that every radio and TV channel receive this new version of the National Anthem. Immediately, magic happened, the new version started to be present in all the media. And it was a success, for the very first time, a medium is used to raise funds.

Even the former performers joined the cause, stars like Fito Paez, Ciro Martinez, Patricia Sosa and Valeria Lynch, asking on social networks for their versions to be replaced by the kids' one.

And that´s how we made it, with a single audio track, the goal of promoting the foundation, was achieved with millions of Argentinos on a daily basis. We were also able to spread the message of the importance of early stimulation in deaf kids.

For the very first time, a medium is used to raise funds. As radios and TV channels played the new version, the foundation collected 20, 3% more money than the amount collected in the same period the previous year. But money wasn't the only thing that happened, unexpectedly, Lomas Oral received a media exposure worth ARS 6.250.000

Our version was not only heard on radios and TV channels. It was described by one of the most important newspapers as "The best version of the Natinonal Anthem". Universal Music became our record label and our song is now available on iTunes.