Blockbuster brought the Star Trek experience to outdoors by making Captain Kirk and Spock cross the street without using the zebra crossing.We transformed two standard outdoor poster sites into digital screens in "La Zona Viva", the most affluent zone of pubs and restaurants in Guatemala City. These two screens showed the tele-transportation of the Star Trek’s movie poster from one corner to the other.

After two weeks of advertising with a total investment of US$ 4,250 (less than a news paper full page ad) and with only these two digital posters, Blockbuster achieved a 73% increase in all Star Trek and Sci Fi video sales and rentals.