Cannes Lions
BOLD OGILVY & MATHER, Athens / IKEA / 2017
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Description
Billy, Tony & Alex, Vilmar and Martin passengers on eventful journeys as their owners try to get them home on a motorcycle, the roof of a small car and inside a crowded bus. And no, they’re not persons, they’re your brand new IKEA furniture, you are struggling to carry home while you could have it safely delivered in front of your door using the IKEA Delivery Service.
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