Cannes Lions
AUGE HEADQUARTER, Milan / DISNEY / 2011
Overview
Entries
Credits
Execution
CREATIVE SOLUTION: Use a window to pretend it was the hole in which Alice was looking down in the movie.
Use the poster image of the movie to give it a new , 3D, meaning. Perfectly INTEGRATED with the place.
Outcome
THE RESULT.Top results at the box office in the theatres next to the Mall in the first weekend.The second best result ever for a 3D movie (after Avatar). Comments and appreciations in facebook, blogs and movie websites.
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