Cannes Lions

THRILL MACHINE

OGILVY & MATHER INDIA, Mumbai / MATTEL / 2013

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The Hot Wheels Thrill Machine was an outdoor installation located at the central atrium of Oberoi Mall, one of the most prominent malls in Mumbai city.

Built straight out of a child’s imagination, the Thrill Machine created an engaging experience for children of all ages. It towered 25 feet above the ground and with the help of Hot Wheels toy cars and tracks, made an ordinary purchase, an unforgettable one.

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