With that in mind, and lots of patience and good humour, we were able to create a book in which we could plant some seeds that would transform the book into an authentic Jungle Book. But, how were we to extend that effect to the inside? We found a solution, related to the vegetal growth: words would grow as the reader would turn page after page.

We didn't just comply with the all brief, the book's reception was outstanding. Our client got lots of congratulations. Many journalists mentioned and even published notes and pictures of the book in their reviews. And most amazing was that these congratulations increased as the Jungle Book grew, with review in columns like "My Jungle Book is very green, it's flourishing and makes my desk very lively."