The construction of New Fantasyland brought with it the largest expansion in Magic Kingdom history. We united our classic stories in an interactive experience that would reawaken the emotion of Disney memories from our childhood and give New Fantasyland a reason for being. We asked the question: What if the place we call NEW Fantasyland has actually always been there, hidden by a curse?  

Our solution made YOU the reason New Fantasyland even exists. We crafted the entire park in explorable 3D, orchestrated a fully adaptive soundtrack, and allowed users to capture lost memories and break the curse.