In the UIP film "Girl's Club", one of many subjects is a Burn Book. The girls belonging to the clique write everything that annoys them about school, teachers, friends, schoolmates, etc, into the book.

Appropriately, the Burn Book becomes the central element in the online advertising campaign. The Flashplayer was specially developed to retrieve genuine entries in real-time from a database and to display the most current entry within the ad itself.