Asian Tigers, an established moving company, started the Rainbow Project, delivering real rainbows so kids in welfare homes know that nothing is impossible in life. And they donated used children’s items from their clients as part of the project.

Firstly, we worked with engineers and an event production company to create real rainbow installations.Then we went about collecting used children’s items from our moving clients.After which, we did our first Project Rainbow delivery to a welfare home in the outskirts of Beijing.We filmed the event and put it up online to create buzz.At the same time we created more buzz by putting up the rainbow installations in 3 venues in Beijing. These venues also served as our donation collection points.These efforts resulted in more donations of items, for which we then made 7 more Project Rainbow deliveries to welfare homes.

The buzz we created was very well received by the public and they gave us their full support, making over 2,800 donations in just one week. More than enough items for our first 8 visits to the children’s welfare homes.