Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / CVV / 2008
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Description
CVV (Life Appreciation Center) is a non-profit organization. It was founded in 1962 with the purpose of preventing suicide. It offers emotional support by phone to distressed and lonely people. The institution has 2500 volunteers in 57 service centers throughout the country. It’s a civil and philanthropic organization, destitute of any religious or political ties.
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