Cannes Lions
Y&R COLOMBIA, Bogota / MOVISTAR / 2012
Overview
Entries
Credits
Execution
When mobile phone number portability was created in Colombia on July 29th, 2,200 babies were also born on the same day. These July-29th newborns were the very first babies to get a lifetime mobile number from Movistar, so they can go on to share all the best moments of their lives.
Outcome
During the campaign’s first week, over 1,000 users switched their mobile phone line over to Movistar.
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