STRATEGY:We promote the benefits ENLACE (LINK) offers to the client, instead of the technical characteristics or its functioning.We decided to focus the whole communication on its advantages: We communicate through a mailing the benefits of the product, in a very clear and direct way. To strengthen this communication, we used an original gimmick: a magic wand ->The trick to save in your telephone invoice.Our principal mission was to arouse interest by an effective system for business, which allows them to save in the company calls.The mailing had a very didactic tone and exposed information in a very clear manner. It outlined the benefits that MoviStar Enlace has for a Company and its three modalities: link, router and extension.

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