Cannes Lions

MOVISTAR TELECOMMUNICATIONS

Y&R, Lima / TELEFONICA / 2010

Film

Overview

Entries

Credits

Overview

Description

Through the use of split screens, this spot connects people in striking ways. Fragments of different people and even animal bodies belonging to the in turn geographically and socially fragmented Peruvian reality are linked together, resulting in amazing new situations -always better than the previous ones, thus conveying the "Connected we can do more" concept for Movistar, the leading cell phone company in Latin America.

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