Research shows that 60% of office workers in China are overworking. As a result, we’re becoming less and less capable of remembering trivial matters of our lives, which are usually not noted down on personal diaries or calendars. This “fail to remember” situation has become the syndrome of this age, and that is why we're seeing yellow post-it notes everywhere in offices. This "fail to remember" situation could affect our social relationships. As a leading brand for healthy dairy products, Yili Everyday believes that in order to improve our social relationships, we need to better manage the trivial matters.

Introducing Mr. Cue, a sticker embedded with an NFC chip. By putting it up on the bottle of Yili Everyday probiotic drink, we turn it into a social relationship coach. Talk to the bottle directly and then place your phone next to it. What you just said to the bottle would be remembered by your phone so it can remind you of what you wanted to remember. Wherever there’s a bottle of Yili Everyday probiotic drink nearby, we can better manage the trivial matters in our lives. Anyone can benefit from this invention. Couples, colleagues, friends.