Spikes Asia

Mr. OIL

DENTSU INC., Tokyo / PANASONIC / 2019

Awards:

1 Bronze Spikes Asia
Film
Supporting Content
Film
Film
Film
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Japanese people’s consciousness has an engrained sense of the ancient Shinto concept of yaoyorozu, or eight million deities. In Japan, people have long believed that spirits reside in all things in nature and the whole of creation. Broader than simple animism, it translates into the underlying ideology of Japanese people’s egalitarian, non-discriminatory nature. The national character of seeing spirits in plants and animals has a certain sensitivity as to even attribute humanlike qualities to an inorganic matter like petroleum.

Execution

Using the paint on glass animation technique. It is a technique that uses the previous scene when drawn and there is no interruption when the scene changes.

Similar Campaigns

12 items

Audio Chords

CHEIL WORLDWIDE, Sao paulo

Audio Chords

2019, SAMSUNG

(opens in a new tab)