Spikes Asia
DENTSU INC., Tokyo / PANASONIC / 2019
Awards:
Overview
Entries
Credits
Background
Japanese people’s consciousness has an engrained sense of the ancient Shinto concept of yaoyorozu, or eight million deities. In Japan, people have long believed that spirits reside in all things in nature and the whole of creation. Broader than simple animism, it translates into the underlying ideology of Japanese people’s egalitarian, non-discriminatory nature. The national character of seeing spirits in plants and animals has a certain sensitivity as to even attribute humanlike qualities to an inorganic matter like petroleum.
Execution
Using the paint on glass animation technique. It is a technique that uses the previous scene when drawn and there is no interruption when the scene changes.
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