It’s hard for people who don’t live with MS to understand what the loss of feeling and control feels like. So we created a range of numbing soaps that allow people to get a feeling for what people living with MS have to deal with on a daily basis.By adding a topical anesthetic-‘Lignocaine Hydrochloride’-to pneutral soaps, we were able to replicate the numbing and tingling feeling in the hands that often accompanies the onset of more serious MS symptoms.

Being in a gallery, customers were more likely to read and take notice of all our copy – presuming it to be an important part of the ‘conceptual’ art.We can’t make wild claims about the success of the campaign, but we take our learnings where we can, and as Gary opined: “If we’d’ve put a bigger price on, they would’ve sold as art.”So this year, we’ll do another production run and attach a much more hefty price tag.