Cannes Lions
GREY GROUP HONG KONG, Hong Kong / MEDECINS SANS FRONTIERES / 2009
Overview
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Execution
Direct marketing pieces in the form of a medicine bottle with a sweat towel stuffed inside were distributed to patients and visitors at local clinics. This reinforced the fact that every drop of sweat during the “MSF Orienteering Competition 2008” event would go a long way to supporting the cause.
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