Cannes Lions
STUDIOCOM, Marietta / MICROSOFT / 2007
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MSN Messenger wanted to create a first-of-its-kind, two-player Live Messenger application to promote its newest version and increase time spent over competitive programs. The strategy was to develop a game that was different than Playstation or Xbox offerings. We worked with Y&R BrandBuzz to develop game concepts, characters, venues, back stories and game play. The completely original characters were developed and manufactured as puppets, then animated by us. Stop-motion animation captures, Flash game programming and all post-production took place at our facilities. We also produced Live Messenger 'winks' and a promotional mini-site. A link to the game available at www.bigmonsterbattle.com.
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