This campaign uses innovative technology to create engaging experiences, just as Intel® does with its processors.The banner responds to the mouse position, anywhere on the page, even when the cursor isn’t over the ad. The code to achieve this was implemented without requiring the publisher to modify its page or use a page takeover. When end-users roll over the ads, surprising interactions reinforce the product benefits and give users a reason to spend more time with the units. The banners achieved interaction rates 3.22 times the industry average, and the client received unsolicited positive feedback from end-users and publishers.