Cannes Lions

MSSS/HIGH RISK GAMBLING

kbs+, Montreal / MINISTERE DE LA SANTE ET DES SERVICES SOCIAUX / 2013

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Part of a campaign created for the Ministry of Health and Social Services of Quebec. This spot illustrates a key moment when a player must make an important decision – a decision that could prevent him from becoming a pathological gambler. This moment is represented by a common gesture in poker, where the player has to decide whether or not to continue betting. This spot speaks to the player who has started borrowing money so he can continue to gamble.

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