One of the world’s best rock venues, MTELUS is an iconic concert hall located in Montreal’s core. To celebrate its 5th anniversary after 2 years without live performances, MTELUS wanted to hit the stage with a killer comeback—a free show reuniting beloved local artists and fired-up fans. Cue the music.

That gave us the spark we needed to reignite the soul of the brand and give it a big boost of energy for a triumphant return to the scene.

Inspired by the stage and sound vibrations, the high-impact hero visual had the power to grab attention and stir emotions. It embodied the constant movement and vibe of the venue in full effect, making even static media come alive. A show-stopping visual signature and a strong opening act for future festivities.