Cannes Lions

MTN WORLD CUP SPONSORSHIP

DDB SOUTH AFRICA, Johannesburg / MTN / 2009

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

World Cup Sponsors MTN decided to do a campaign showing what it might be like in 2010. This commercial features an English father and son on their way to the game. They are chanting the famous "2 world wars and one world cup" anthem obviously referencing the rivalry between England and Germany. Lots of fun to sing, until the Germans show up of course.

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