Cannes Lions
DDB SOUTH AFRICA, Johannesburg / MTN / 2009
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World Cup Sponsors MTN decided to do a campaign showing what it might be like in 2010. This commercial features an English father and son on their way to the game. They are chanting the famous "2 world wars and one world cup" anthem obviously referencing the rivalry between England and Germany. Lots of fun to sing, until the Germans show up of course.
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