Companies nowadays still have fax machines in their offices, but can hardly recall when was the last time anybody used it. We decided to wake up the sleeping machinery and used a fax machine to send a three page document. We ruined the pages and on the third page said that if your toner is running low, you should get a new and original HP toner cartridge that lasts for a long time.

We decided to wake up the sleeping machinery and used a fax machine to send a three page document B2B. We ruined the pages and on the third page said that if your toner is running low, you should get a new and original HP toner cartridge that lasts for a long time. In 2015 we sent out approx. 2000 faxes.

We sent out approx. 2000 faxes. At least 60% of the contacts got the fax and 52% of those who did later placed an order for ink and toner cartridges. Sales increased 21%. Instead of filling the old cartridges or using alternative products for their HP printers, people now ordered original HP ink and toner cartridges.