Cannes Lions

MTV ARABIA

TBWA\RAAD UAE, Dubai / ARAB MEDIA GROUP / 2009

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Every country has a culture of "greet kissing". But kissing in the Middle East is truly unique with certain protocols that cannot be changed. Not surprisingly, it differs from country to country in the Middle East, depending on their conservative or liberal outlook. MTV Arabia wanted to enlighten its eager audience on how to kiss in the most politically correct fashion. We launched the Kiss Education series quite appropriately on Valentine's Day. It boldly went on to show the kissing protocols of different countries, including Saudi Arabia where greeting women in public in banned. Go on, try it.

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