Cannes Lions
VIMN MTV WORLD DESIGN STUDIO MILAN, Milan / VIACOM / 2013
Awards:
Overview
Entries
Credits
Description
‘Made of Music’: Music is at the ‘heart’ of the Europe Music Awards and this year we are literally opening ourselves up to show off our ‘insides’.
Execution
The concept behind this year's title sequence was the musical journey performers and fans take to get to the award show.
From the song writing, to the hype, to the live performance!
This was represented by a 3D Zoetrope, with multiple layers visualising the frenetic process.
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