Cannes Lions
DEFCOM WEBDRESSING, Berlin / MTV / 2001
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The Relaunch of the German MTV Site is aiming to be the ultimate music destination on the German language part of the internet. With a focus on the young community (named "MTVGroupies", 14 to 29 years old, currently 30,000 registered users after 3 months of being online), Radio and Video Channels, daily News from the music scene, an artist directory and web exclusive content, the site also gives users the choice to select their favourite musical genre when they're on mtvhome.de.
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