MTV decided to break the rules: incite young people to disconnect from their phones to enjoy their liberty, free time, life.

The GIF ME MORE PARTY

The first interactive music video you can experience through the eyes of 50 different characters. It’s more than an hour and a half of content through 50 different characters and POVs that allow all users to make their experience a unique one. The experience is so immersive and interactive that it actually feels like an awesome music video game. Moreover, this is an unlimited experience mixing: mobile content, gaming and media platform.

With zero media spend:

16 minutes averafe time spent

242K visits

8000 tweets in the first 3 days

142 blogs postsand media plateform.