Cannes Lions
R/GA, Buenos Aires / MTV / 2014
Overview
Entries
Credits
Execution
To extend the experience of a broadcast show to the digital world, we created “Rule Switcher”, a site entirely controlled with the light switch of the room from which it is viewed, in which a young couple in a bedroom reacts to changing in the lighting and behaves accordingly.
Outcome
With usage in over 108 countries and an average time spent on site of 5 minutes, the experience made the premiere of the show a big success.
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