Idea: a real-time sales counter in a commercial. The current pizza sales were always seen in the commercial. The numbers were rolling in real-time, and later on in the same commercial break there was a more informative tale explaining what's going on.

Over 78,000 pizzas were sold during one week. A national record in Finland. After this campaign the MTV3 media sales increased 20%. Even the most print-oriented advertisers started to focus their media money on MTV3.