Cannes Lions
TRIBAL DDB INDIA, Mumbai / MTV / 2007
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MTV created a spoof character - Semi Girebaal based on a super sweet with honey on top talk show hostess Simi Garewal.On the occasion of Women’s Day, MTV wanted the digital medium to drive online users to watch their Women’s Day special episode featuring Semi Girebaal. The show had the popular hostess dishing out advice to women on how to be a complete woman.
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