We partnered with WebMD, using data to develop an algorithm. We predicted when strains were breaking out across the USA with greater real-time accuracy than Google Flu Trends.

With limited budgets, we used data to show banners and videos only in the areas being hit with cold and flu.

Dynamic creative ensured relevant regional messages. Such creative (e.g. “We heard New York is having cough and congestion troubles”) resulted in higher engagement.

Through optimization and refinement, we made Mucinex appear the biggest brand in the right places, at exactly the moments when it counted most.

Media:

Dynamically generated geo-targeted campaign resulted in a 40% higher engagement rate than industry benchmarks.

Business:

Market Mix Modeling showed that this digital-data-driven marketing approach increased the digital display ROI by 58% year on year, delivering a return greater than trade, SEM, TV, and print (source: IRI).