Cannes Lions
FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo / SUZANO PAPEL E CELULOSE / 2006
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A man trying to tear a piece of paper that was folded many times whithout success. He unfolds the paper. Again he couldn't do it, and unfolds it again. This goes on until he opens the sheet totally. Even like this he couldn't tear it. This is because the paper is Report Suzano, the thickest of the category.
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