We developed something completely new for the first time in the history of Gauloises:the Liberté mobile, a remote-controlled megaphone that can be driven via radio control and speaks to the target group directly. There is no wasted coverage, as specific people can be approached. We embodied the Liberté toujours claim perfectly with lots of charm, spontaneity, humour and a touch of mischievousness.

The laughs and sympathy were on our side and we embodied the ideas behind the Liberté toujours claim perfectly. The Gauloises Liberté mobile was the talk of the town for days in the major German cities Hamburg and Berlin.