Lean Cuisine already owns a very stylish line of lunch purses. So we placed them at boutiques around the country, positioning them as the best accessory for every outfit. As a reminder that to look good you can eat Lean Cuisine, we even placed garments with their matching lunch purses inside the fitting rooms.

In exchange for the boutiques, we created fashion shows at supermarkets showcasing their latest looks and the Lean Cuisine lunch purses.

Lean Cuisine’s sales went up 20%. Purses sold out at every event. Now thousands of women look good carrying the meal that helps them keep looking great.