A potential response to this brief would be to have committed the budget to a standard housewives television campaign, aiming to redress Mum's barriers. However, the media team clearly isolated the key strategic issues and delivered a far bolder solution that communicated – and created - 'fun' for Mum and her family.The team ensured the strategy used a range of innovative and engaging mum-friendly ways of communicating through every stage of the purchase decision process, and through every selected medium ...• PR• In-store• Advertising (television and cinema) • Ambient