Using popular dating app Tinder we were able to hook people up with the love of their life: bacon. And because the app is free we didn’t need to spend money on development, we just created a profile called “Bacon” and let bacon lovers come to us. And the best part is the geo-locating capabilities of Tinder meant only people close to Rashers got introduced to “Bacon”. Once people liked us a conversation window opened, allowing us to talk to potential customers directly. Then we suggested a hot date at Rashers where they would get 30% off a bacon sandwich.

For us, there were two measures of success. First we wanted to create a meaningful relationship with bacon lovers. We wanted to be on their radar the next time they wanted a quick lunch or snack. Secondly we wanted to get our delicious sandwiches in the hands of bacon lovers so they could spread the word and become advocates of Rashers. In the end we created over 2000 relationships in the first two weeks alone with more relationships being made every day. We also have redeemed over 200 hundred sandwiches at an average price of $7 per sandwich. And the best part is by using the dating app Tinder, the relationships and incremental revenue didn’t cost Rashers a cent.