Target at encouraging people to keep visiting MASP Museum, a strategy was developed with focus on the following idea: an exhibition only makes sense if it can count on people attending it. In order to communicate that, we created a multi-user application which reveals a new work of art as new users connect to the piece. Each person entering the site has only a small viewing area of the art liberated around his/her mouse. The whole work can only be seen when a large number of people are visiting the site at the same time.