The promotion rolled out in stages. We started with teasers - irreverent, outrageous clips on YouTube tagged 'crazy wayang'.Graffiti of typical wayang puppets, live shadow screen ambient using existing blinds at street stalls and posters with crazy shadows and names of famous youth icons and stars, all stirred interest and led up to a traditional wayang performance at the Museum with a fresh youthful twist. A hilarious script in colloquial Indonesian, slang, text messaging terms, cool abbreviations and youth culture was used to tell the age old story of Ramayana.The 'gamelan' orchestra was remixed with popular chart toppers and disco hits. Famous actors, comedians, singers and VJs lent their voices to various characters like in animation movies.

The crazy puppet show was held at the Wayang Museum and shown to a packed house. It was such a resounding success that we got over 100 free media impressions on all the major TV and radio networks plus articles applauding and appreciating the effort to popularize a forgotten part of our culture in the leading publications.Visitors to the museum have doubled. But the biggest sign of success is that kids are discussing crazy wayang and posting on the subjects in chat rooms and blogs. The most recent one is even demanding a sequel!