To promote Katona József Theatre for a younger audience, we created a set of emotion gifs.

Youngsters use emotion gifs to express their feelings or reactions online. Therefore, Katona József Theatre gave them a catalogue of emotion gifs, starring the company's most popular actors (who are also celebrities in the country). The gifs express feelings in a fun way, and are ready to be shared on any social platform.

Every 5th person in the country was reached by the campaign.

80,000 unique visitors (in a country of 10 million) within 3 hours of going live.

400,000,000 unique visitors in a month and counting.

Average time spent on the microsite: 6,5 minutes.

The gifs have been embedded into user generated content 1 million times so far.

The microsite was reported about in prime time news, by the biggest TV channel in Hungary, RTL Klub.

It was front page news on every major news site within 3-8 hours of going live.